BRAND | IPVALUE
GREAT THINGS HAPPEN
WHEN BRANDS PROSPER
Reinvigorating a brand by uncovering its hidden value.
IPValue had distinguished itself with a people-first approach to intellectual property management “done your way.” Yet this positioning had not translated well to the corporate brand and the company’s outdated website.
McMillan realized that positioning IPValue as a thoughtful and expert extension of the client organization required a new voice, a new design language, and an intuitive online customer experience.
Centred on a logo that conveys both confidence and the “hidden value” of working with IPValue, our comprehensive rebrand included new positioning, a new colour palette, and eye-catching type and photography treatments—all showcased in a reimagined online experience—along with branded print materials that do justice to a unique and trusted industry leader.
“McMillan’s team worked with us to think strategically about our brand and positioning. Then they executed a broad campaign to reinvigorate the IPValue brand, positively impacting messaging, collaterals, and web presence.”
Web Presence and Collateral
IPValue’s reimagined online experience, print materials, and other collateral were unified by galleries of distinctive photography, bespoke graphic elements and iconography, customized messaging, and user-friendly templates.