BRAND | HUB INTERNATIONAL
A brand revolution
McMillan transforms a brand at the speed of entrepreneur.
Years of break-neck growth through acquisition had led HUB International—the world’s 7th largest insurance brokerage—to a fragmented and dated brand experience.
We compared the company’s target audience to its brokers—many of them business owners before coming under the HUB banner—and discovered they share an entrepreneurial mindset.
HUB wanted to move fast, so we went agile. We soft-launched the updated brand through an overhauled online experience and then via three go-to-market programs.
new leads generated
year-over-year increase in site traffic
LIFE IS MOTION
Beyond the Circumference
We launched the rebrand via a new website, then expanded to thought-leadership, nurture emails, social media and online experiences.