ALIGNING ON A NEW IDENTITY
Brand | ALIGN
McMillan renames and rebrands a construction industry innovator.
BREAKING NEW GROUND
Brand | CHRONICLE HERITAGE
McMillan reaches into the past to find a global brand for the 21st century.
ACROSS THE DIVIDE
Brand | HEADWAY ENVIRONMENTAL
McMillan builds a brand to connect
business and the environment.
THREADING THE NEEDLE
Brand | GREENTHREAD
McMillan builds a brand system for a unique new blend of consultancy, agency and institute.
AIMING FOR ZERO
Brand | IOGEN
McMillan helps iogen fuel the movement to Net Zero.
JOIN THE CHORUS
Brand | CHORUS COMPLIANCE
Co-creating the new standard for cannabis compliance.
Testing, Testing, 1-2-3
Brand | SC LABS
Three cannabis testing companies become one.
A fresh VIU
Brand | HUB INTERNATIONAL
McMillan creates a consumer brand for one of the world’s largest insurance brokerages.
A heroic campaign
Campaign | DSS Solidworks
McMillan shows DSS SOLIDWORKS users that with great power comes great creativity.
Brand | Sprocket
McMillan invents a dynamic brand for the finance platform that is reinventing banking.
Brand | Ariete Hospitality Group
McMillan serves up creative for Miami restaurant group
Go-To-Market | TECK
McMillan helps one of the world’s leading resources companies become synonymous with sustainability.
Mercury goes further.
Brand | MERCURY FILMWORKS
McMillan takes a world-class animation brand beyond the expected.
Brand | DECISIVE
McM merges two brands for national IT leader.
ParetoHealth rebrand takes flight
Brand | PARETOHEALTH
ParetoHealth offers better employee health benefits. McM built them a better brand.
Bringing it together
Brand | Canadian Pharmacists Association
McMillan rebrands the Canadian Pharmacists Association.
One Shape, One Color, Endless Possibilities
Brand | OPORA
Go-To-Market | Tesla
We steered the Tesla Model S right through the EV credibility gap.
BRINGING THE FUTURE TO THOSE BUILDING IT
Event | United Rentals
United Rentals’ 2018 event series brought a focus on innovation to an industry ready for change.
HST Pathways rebrands in the midst of a pandemic
Brand | HST PATHWAYS
A brand revolution
Brand | HUB International
Rapidly evolving a brand in-market.
Brand | COMMVAULT
Refreshing a data pioneer’s brand for a new generation of buyers.
Art or Data?
Go-To-Market | Trend Micro
Turning cybersecurity into something beautiful.
Brand | DFIN
Rebranding a financial industry stalwart for the documents-to-data revolution.
Go-To-Market | DFIN DIGITAL
A new brand, a content overhaul, and a showcase website—up and performing fast.
Hope Goes Digital
Brand | SHEPHERDS OF GOOD HOPE