Geological Survey of Canada History Committee
The Geological Survey of Canada was turning 175. The organization’s history committee wanted to involve all of Canada—especially young people—in marking the event. There was only one problem: How could the small, independent group of geologists and historians hope to capture a share of the attention and excitement around Canada’s own sesquicentennial in the same year? We showed them, with an award-winning campaign.
With a new brand signaling their transformation from start-up to global leader in a category of their own making, Braze turned to McMillan to provide the canvas for a website user experience distinguished by intuitive navigation leading to compelling showcases and a friction-free path to conversion. The brief was clear. The result crystalline.
Putting bums in the seats at trade shows represents a major challenge. For Commvault’s second annual GO conference, we enticed people on social media by creating some “remarkable” video scenarios and inviting them to find their own path to the remarkable at GO. Attendance at GO 2017 topped 2016 by 100%. Now that’s remarkable!
Trend Micro signed on as a national sponsor of the Women’s World Cup 2015 and wanted to make the most of the opportunity. To help it stand out, we created a campaign that drew upon something that relates to online security and soccer alike—the importance of a good defence.
In the accounting world, there’s no bigger name than Intuit. We’ve been with this client for more than seven years, through market highs and lows, tax cuts and hikes—even a software “revolution” or two. No matter what, they’ve always counted on us for great work.
Where would a lawyer be without LexisNexis? This global information and technology company provides access to billions of searchable documents and records to a customer base that includes, well, just about every business and legal firm around. It asked us to kick up its creative a few notches…and we’re happy to oblige.
It’s the biggest company you may never have heard of. Cognizant’s 155,000 employees are the IT backbone behind some of the world’s largest businesses.
Hitachi Data Systems (HDS)
Data drives our world these days, and this company is at the forefront of storing and managing it all. We help manage HDS’s message.
CA is one of the world’s leading and largest providers of software and services to Global 1000 companies. We gave its Smart Papers a smart new look.
Ottawa International Animation Festival
Every September, the Ottawa International Animation Festival presents the world’s most cutting-edge, quirky, and important animation—and transforms Ottawa into the centre of the animation universe.