Schneider Electric gets a shiny new coat of green With a new positioning around “Life Is On,” global giant Schneider Electric turnedto McMillan to energize its brand. Taking brands from where they are to where they ought to be CommvaultRebranded—with attitude—by McMillan. UnifyHow McMillan helped launch a re-energized company. BrandActiveWe didn’t make the brand—we made it more active. What CMOs Should KnowOur president’s 900 words of advice for new CMOs. Applied ArtsArt-directing Canada’s most popular industry mag? No pressure. CognizantA fresh look to showcase a new TruMobi Enterprise Mobility Suite. IntuitWhy this massively successful accounting software firm counts on us. Trend MicroA common goal for online security. InnovapostRefreshing a high-tech brand can be refreshing… and cool. EastwickRebranding to adapt in more ways than one.