BRAND | HUB INTERNATIONAL
A brand revolution
Rapidly evolving a brand in-market.
Years of breakneck growth through acquisition had led HUB International—the world’s 7th largest insurance brokerage—to a fragmented brand experience. HUB needed to reenergize its brand with a clarified purpose, an updated look and feel, and a new, digital-first customer experience.
When we compared the company’s target audience and its own brokers—many of them business owners themselves before coming under the HUB banner—we discovered something interesting: they have a lot in common. We realized we could make this entrepreneurial mindset the central focus of our message.
HUB wanted to move fast, so we went agile. We soft-launched the brand through three major go-to-market campaigns and rapidly evolved it along the way. The result was a strikingly simple visual brand that completely changed how HUB presented itself to customers.
new leads generated
year-over-year increase in site traffic
LIFE IS MOTION
Beyond the Circumference
The rebrand emerged first on HUB’s website, then expanded to thought-leadership pieces, nurture email series, social media properties, and other collateral.