It takes creativity, drive, determination, and a small army to relaunch a company—in this case, rebranding a multibillion-dollar communications firm called Siemens Enterprise Communications as Unify. As the lead creative agency, McMillan developed an integrated launch plan that included teaser and post-launch ad campaign creative, a global webcast launch, a physical launch to over 1,000 employees, and bespoke dimensional mailings to hundreds of key customers in multiple countries. And yes, we came up with the name.

Launch Video

Launch Web Experience

Launch Event

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