Shepherds of Good Hope
Like every pro bono account we take on, this was a full-on effort. We listened carefully to our client’s donors, employees, volunteers, and other stakeholders. What emerged from that immersive engagement was a fresh new look that distinguishes the organization, reflecting how it has evolved while honouring its roots.
The new brand is designed to help people better understand the Shepherds’ vital work—and to help the organization reach more donors, recruit more volunteers, and do more for its clients.