Employee Benefits Campaign
HUB International is one of the largest employee benefits consulting organizations in North America, yet that fact was all but secret. While the company was driving rapid growth by acquiring the best regional partners, market awareness of the HUB brand was not keeping pace.
Strong personal relationships are the essential building blocks of every successful business, but in a connected world, they cannot be the only way to communicate value. To take its employee benefits business to the next level, HUB needed to elevate its brand. McMillan responded with a comprehensive brand reanimation campaign, an aggressive media strategy, fresh digital collateral, and a clean new website.