Shepherds of Good Hope
Shepherds of Good Hope has always been about changing lives. When the time came for the 35-year-old organization to experience a transformation of its own—one that tackled the perception of many that it was just a food bank—we delivered a complete rebrand that radically repositioned the charity, without losing sight of its North Star.
Global cyber security solutions leader Trend Micro announced a $100M investment fund for startups in emerging tech markets, and came to McMillan to brand its new venture capital arm. We delivered an identity that draws on the credibility of Trend Micro’s past to fast-track entrepreneurs toward the future.
Already a global leader in digital mobile payment platforms, Telepin wanted to reshape its image in a way that built on its core strengths but also looked to the future. With that ambitious goal in mind, the company engaged our deep strategy, creative, UX, and development expertise. We created a new brand identity for Telepin, delivered through a completely reimagined digital presence.
For HUB—the 7th-largest insurance broker in the world—years of break-neck growth through acquisition had led to brand neglect, which had in turn created serious marketing challenges.
We reenergized its brand and reinvigorated its client relationships by building on a simple truth: the customer is HUB’s central focus.
How can an established brand stand out against a host of new and hungry competitors and a shifting technological environment? By changing the conversation from speeds and feeds to hopes and needs; by tapping into the humanity and authenticity we all crave; by bringing optimism, brightness…and attitude.
As part of our Betterful pro bono initiative, we gave one of the city’s most distinctive arts organizations (formerly H’Art of Ottawa) an engaging new name, visual identity, brand story and website. We love how the result reflects BEING’s mission to nurture and champion creative expression from artists and writers with developmental disabilities.
For nearly two decades, ServiceSource has helped some of the world’s most iconic B2B brands grow closer to their customers with performance-based solutions for their inside sales teams. It was time for them to re-assert their position as pioneers in the rapidly growing customer success management industry. They needed a brand that was simpler, sharper, more focused. So that’s what we created.
With the largest fleet of industrial rental equipment available, backed by the deepest bench of specialist engineers in the industry, United Rentals provides customers what they need, where they need it. But this scale and depth wasn’t reflected in their brand, which had fragmented into multiple messages and multiple visual presentations over time. So we laced up our boots and got to work.
Schneider Electric is the global specialist in energy management and automation, with revenues of over US$30 billion. Feels good to be working with a company that is creating a more efficient, sustainable future.
They’re geeky, tech-breathing communicators who strive to stay current, but their brand image didn’t tell us that. To communicate their quirk, their dynamics and their adaptive lifestyle, we captured their image in more ways than one.
Unify—formerly Siemens Enterprise Communications—unifies. Its new name reflects its mission to unify multiple networks, devices and apps into one seamless experience. We created the Unify brand, and continue to help the company stamp its new mark on a unified world.
Canada’s mail, courier, and logistics industry is rapidly evolving, and Innovapost is evolving with it. It is now the exclusive IT Shared Services Organization for the Canada Post Group of Companies (CPGC). Innovapost is taking the CPGC to the future, and we’re setting the stage with a new overall design that communicates credibility and confidence. Simply. It’s also pretty cool.
Conversant, formerly MOSAID, is an intellectual property management company recognized for its reputable approach to doing business. In an industry that suffers from image problems, Conversant is working to change the tone of the conversation.