Positioned for Tomorrow

McMillan
Meaningful Brand Experiences
Published October, 2020

The world is changing in unexpected ways and HUB is changing, too. In 2020, the insurance and benefits broker—now 5th largest in the world—added retirement planning to the mix of products and services it offers to businesses and consumers – right in the middle of a pandemic. The confluence of events became the right moment to recast their positioning and we created a sequel to their very popular brand manifesto video to communicate HUB’s renewed promise to their clients and partners.

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