Cannabis coup

McMillan
Meaningful Brand Experiences
Published July, 2020

McM is pleased to be chosen as the creative partner for MJ Freeway—the industry’s leading platform for tracking cannabis production from “seed to to sale.” With MJ Freeway’s software platform, users gain visibility into the entire cannabis enterprise from preventive compliance and precise inventory visibility to streamline operations.

“We are excited to be working with McM,” remarks Nina Simosko, Chief Revenue Officer at Akerna Corp., MJ Freeway’s parent company. “The cannabis industry has undergone massive change—and maturation—in the past few years as more and more jurisdictions legalize and regulate the sale of cannabis products for medicinal and recreational purposes. McM’s understanding of brand and the principles of account-based marketing will be instrumental for us as we expand market share.”

“The intriguing thing about this opportunity for us is that we are dealing with a company that is passionate about the medicinal value of cannabis and CBD-based products as well as the need for a disciplined and properly regulated approach to recreational cannabis use,” comments McM founder, Gordon McMillan. “We want to work with companies that are progressive and values-based and we believe strongly that this partnership will be great for our company and great for MJ Freeway.”

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