As McMillan’s VP of Business Development, you’re a savvy relationship builder and an inspiring leader, dogged in your pursuit of connections and prospects that you’ll turn into new business wins. This means you’re driven, yet personable; self-motivated, yet collaborative. You bring a hefty track record of nurturing new business at a creative agency. You’re adept at driving a strong funnel.
You’ll focus on North American business, predominantly in the US market, seeking opportunities with clients spending between six and seven figures annually on brand strategy, studio, and go-to-market services.
Your most important day-to-day responsibilities will require you to:
- Translate the agency’s “memorable brand experiences” value proposition into a business development plan that helps us drive it towards our established goals
- Build relationships with senior leaders at prospective partner companies, so that McMillan is top of mind during agency searches
- Work with the McMillan executive team to better understand and position our unique brand experience capabilities with prospects through market feedback
- Lead pitch teams on responses to RFIs/RFQs/RFPs
- Coach internal teams on the business development process and how they can collaborate more effectively
- Attend events, network, research the industry and markets with a relentless desire to find companies that will be great McMillan clients
In all areas, you’ll need to be a patient listener and confident communicator with a firm grasp of established goals and metrics for shared success.
It starts, of course, by carrying out your responsibilities in a way that adds value. That value—and your performance—will be measured against an expectation that you will:
- Find, pitch, and close opportunities that amount to multiple millions in annual revenue
- Generate qualified opportunities every month, the majority of which are for our brand and go-to-market services (e.g., strategy, creative development, digital experiences, motion graphics)
- Deliver opportunities across key sectors: software and IT, fintech, enterprise, consumer
But there’s something else. Win or lose, we do it as a team. At the same time, all employees at McMillan are expected to strive towards being recognized as sought-after, trusted advisors by clients and colleagues alike. That recognition is earned by displaying:
- Curiosity – You show a genuine interest in prospects, clients and coworkers and ask tough questions (when appropriate) to inform, explore, and encourage fresh perspectives and solutions. At the same time, you seek to continuously widen and improve your own knowledge and skills, while also expanding your competency in other disciplines within the agency, so that you can generate ideas that are both strategically informed and creatively unexpected.
- Expertise – You combine expert proficiency in your role with industry-specific awareness. You exude confidence and know that receiving constructive feedback is important. In fact, a critical part of the McMillan culture involves giving and receiving feedback in the moment, to make all of us better people and turn good work into great work.
- Service – You communicate clearly, stay calm under pressure, anticipate the needs of others, respond promptly to requests, show a sincere desire to build relationships, and prove yourself to be a reliable, go-to player on the McMillan team.
- A bachelor’s degree or equivalent, relevant experience
- A minimum of 10 years of professional experience; at least five years at a creative agency
- A demonstrated track record of hitting sales targets and revenue goals and negotiating contracts
- A demonstrated record of improving a business via relationship-building and strategic client consultancy
- Experience building relationships with CMOs, marketing VPs, and CXOs
- An established network in the advertising industry or other professional services
- Strong entrepreneurial skills and a keen interest in growing a world-class agency
- Proficiency with pipeline and marketing automation software
You should expect
Travel, mainly across the US, will be required frequently.