For nearly two decades, ServiceSource has helped some of the world’s most iconic B2B brands grow closer to their customers with performance-based solutions for their inside sales teams. The process is incredibly complex, and as their clients undergo massive disruption, it has become increasingly urgent for ServiceSource to tell their story in a clear and compelling way. It was time for them to re-establish their position as a pioneer in the industry. They needed a brand that was simpler, sharper, more focused. And that’s what we created.