Intuit’s been the leader in accounting software for a while, and enjoys the enviable position of having many long-standing customers. Today, many of its products and services are in the cloud—great when you’re a tech geek, slightly intimidating when you’re a somewhat conservative accountant.
Enter McMillan’s Quickopedia campaign.
It’s a friendly educational series that aims to help Intuit’s customers ease their way into a new space. No sales or offers; just tips, hints, and how-to’s. It debuted well and continues to enjoy rave reviews.