Canada’s mail, courier, and logistics industry is rapidly evolving, and Innovapost is evolving with it. The firm recently shifted from seeking outside clients to becoming the exclusive IT shared services organization for the Canada Post Group of Companies—and then it came to us. We delivered a new brand identity that positioned it at the forefront of innovative IT service providers. The more we learned about Innovapost, the more we realized that it is doing some very cool stuff. So we built a modernized design that reflects the brand’s new, forward-thinking position—and makes a very cool impression.