A dynamic rebrand
There’s this certain requirement to live and breathe amongst tech giants: be current. Technologies change, companies change—so Eastwick changed. Serving high-impact brand strategies to some of the world’s great tech companies, Eastwick knows how to roll with change. To better present their uncanny ability to adapt, Eastwick turned to McMillan for a new look… make that “looks”—who needs one logo when you can have three, four or five? Anchored in the concept of adaption the new logo captures the essence of what makes Eastwick, Eastwick.