CA Smart Papers
McMillan was asked by CA to redesign the marketing-focused Smart Paper included as a folded insert in its award-winning Smart Enterprise magazine. We answered with a clever infographic that spans one full side of each Smart Paper and serves as a creative way of summarizing each issue’s overarching story. We also established a format that includes clear and articulate copy for the cover and two inside pages, and an oversized page of statistics and testimonials. Our client? Delighted.