MOST CREATIVE AGENCIES DABBLE IN B2B.

WE DON’T DABBLE. WE’RE ALL IN.

The way we see it, selling cloud services just isn’t the same as selling cologne. It demands a certain skill set. A certain depth. A certain—some would say obsessive—curiosity.

That’s why ambitious global B2B brands seek us out to help them articulate their unique and authentic voice, tell their most compelling stories, and engage their customers and influencers at every touchpoint in the purchasing journey.

In the world of business-to-business selling, there will always be those who strive to rise above the rest.

At McMillan, we call them our clients.

McMillan Demo Reel

What’s Going On Here?

We asked our families what they thought we did for a living. Here’s the result.

Clients

Here are just some of the clients, past and present, that we’ve worked with.

  • ATOS
  • Altran
  • Brand Active
  • CA
  • Canada Post
  • Commvault
  • Cognizant
  • Conversant
  • Export Development Canada
  • Hitachi Data Systems
  • HUB
  • Intuit
  • LexisNexis
  • Schneider Electric
  • Sophos
  • Trend Micro
  • Unify
  • United Rentals
  • Service Source

News

  • 2017
    Jan
    10

    McMillan Ends 2016 with Two Major Client Wins

    Tuesday, January 10 2017

    B2B creative agency adds United Rentals and ServiceSource to its client portfolio.

    McMillan is proud to announce the addition of two major international brands, United Rentals and ServiceSource, to its client roster.

    United Rentals, the world’s largest equipment rental company

    McMillan has been selected as the lead agency for brand strategy and development for United Rentals, the world’s largest equipment rental company with a network of nearly 900 branches in North America. As part of this work, McMillan will also lead the company’s brand activation and 20th-anniversary celebration projects in 2017. According to Chris Hummel, SVP and CMO, United Rentals, “Simply put, McMillan presented a stronger, bolder vision than any other candidate, and convinced our CEO and senior management that they could deliver on it.”

    Announcing the win to agency staff, McMillan CEO and Chief Creative Officer Gordon McMillan said, “The project is huge and so are the client’s expectations—which is just the way we like it.”

    ServiceSource, managing and growing $10B in revenue

    McMillan will also be busy this year reimagining the brand and customer experience for ServiceSource, which helps drive customer adoption, expansion, and renewal across more than 67,000 partner relationships. “We have very aggressive growth targets for 2017 and beyond, and after an exhaustive look at 25+ agencies we decided that McMillan offers the right mix of creative vision, strategy, experience, and personality to help us pursue our 2017 goals,” said Ryan Thomas, SVP, Worldwide Account Management, Channel and Marketing, ServiceSource.

    “We choose our clients carefully,” says McMillan President Rob Hyams. “We look for companies that want to build a brand and a business, not just an ad campaign or a website. With ServiceSource, we have an opportunity to reposition an already-successful organization for massive growth. That’s a challenge truly worth taking on.”


  • 2016
    Oct
    27

    McMillan is awarded silver at the Transform Awards North America

    Thursday, October 27 2016

    McMillan is proud to announce that its work on Eastwick’s (now Hotwire PR) brand overhaul was awarded silver at last night’s Transform Awards North America. Our achievement at the awards recognizes our excellence in rebranding and brand development.

    The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand—and its implementation, positioning, and creativity—has become one of the most valuable assets a business owns.

    Established seven years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. With shortlisted companies from all over the United States and Canada, this evening has proved there is much to be celebrated in North America.

    McMillan CEO and Chief Creative Officer Gordon McMillan said, “We love to do the work, but we’d be lying if we didn’t say it is exceptionally gratifying that peers in our industry also concur with its quality. Thanks, Transform Awards!”

    One of the judges said, “It was great to see everything, from schools to packaging manufacturers and household names. And it was an honor to judge this second year of Transform Awards in North America, as it gave me the opportunity to read some amazing work, and [I] was truly impressed by the quality and diversity of the projects. The winners should be proud, as their submissions represent some of the most innovative brand strategy and creative work in the industry.”

    To see more of our award-winning work, visit mcmillan.com/work.

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences—and ultimately creates enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Atos, Cognizant, Commvault, HUB International, Intuit, Schneider Electric, Trend Micro, and United Rentals.

    Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.


  • 2016
    Jul
    4

    McMillan Appoints Two Veeps to Manage Agency Growth

    Monday, July 04 2016

    Wow. Two veeps in one day.

    McMillan, one of Canada’s largest, fastest-growing B2B creative agencies, announces two new additions to its executive team. Theresa Forman has been named Vice President of Strategic Services and Dawn Kadlec has been named Vice President of Operations.

    Theresa joined McMillan in 2007 as a senior strategist, having previously worked as a marketing leader at Chipworks Inc., Corel Corporation, and Ericsson Communications. Theresa was promoted to director of the Strategic Services department in 2014, assuming leadership responsibilities of the strategy team.

    “Theresa is a triple threat. She has an innate knowledge of marketing and brand strategy, serious business acumen, and deep experience in B2B,” said Robert Hyams, president of McMillan. “She quickly becomes a trusted advisor to her CMO clients and has successfully grown the strategy team and capabilities at the agency. She knows her shit and is a big part of our double-digit growth over the past few years.”

    Dawn Kadlec began her career at McMillan in 2005 as an account executive. Dawn was appointed studio manager in 2009, coordinating the multitude of projects passing through the agency. In 2012, she was promoted to director of creative operations, co-managing the company’s creative resources, and subsequently assumed the role of director of the agency’s operations in 2014.

    “It was evident from day one that Dawn would contribute to McMillan’s growth strategy and success,” says Hyams. “Her attention to detail, tenacious attitude, and insatiable appetite to learn everything about our industry are unwavering. And there is a lot to know when it comes to overseeing the human resources, facilities, and day-to-day operations of a dynamic 75-person shop in a 160 year-old building.”

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences—and ultimately creates enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Atos, Cognizant, Commvault, HUB International, Intuit, Schneider Electric, Trend Micro, and United Rentals.

    Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.


  • 2016
    Jun
    16

    McMillan to Rebrand H’Art Of Ottawa in Agency’s ‘Betterful’ Pro Bono Initiative

    Thursday, June 16 2016

    No fewer than 28 regional charities had thrown their hats in the ring, but only one could be chosen.

    H’Art of Ottawa will receive a free brand overhaul, in McMillan’s Betterful initiative, the agency announced this morning during a surprise media event at the H’Art office in Ottawa.

    “With so many great applications, it was a difficult selection process to say the least,” said McMillan associate creative director Megan Findlay. “But H’Art stood out as uniquely prepared to take advantage of a new brand. After fourteen years’ supporting the creative practice of artists with intellectual disabilities, H’Art of Ottawa is poised for re-visioning and rebranding. We are confident that we have an excellent Betterful partner and we’re excited to get started on the rebrand.”

    H’Art hopes to find a new studio. A permanent gallery space. More community partnerships. But their most ambitious plan of all is to change Canadians’ minds about this type of art. In the U.S., artists with similar disabilities benefit from respect and high demand. Not so here at home. H’Art is about to change all that, but they can’t do it alone. That’s where Betterful comes in.

    Together, we’ll re-launch H’Art with a bold new name, new logo, new colours, new style—and, importantly, a new, more accurate story to tell about who they are and why they matter. We’ll help them transform their identity so that they can transform their artists’ lives.

    “We are thrilled to have the opportunity to work with the creative and strategic minds at McMillan,” said H’Art’s executive director Lin Rowsell. “A brand overhaul will no doubt make a profound difference in our ability to get our message out and reach more people who can benefit from our services.”

    On March 22, McMillan launched Betterful as part of its 20th anniversary celebration as a way to give back to its community. The goal was to find an organization with the desire—but not necessarily the means—to completely rebrand. Charities were invited to apply online (betterful.mcmillan.com), by submitting a short video describing what the organization could gain from a new brand.

    McMillan and H’Art will work together on the rebrand for upwards of 12 months. The goal is to collaboratively craft an all-new and strategically sound organizational brand. The services on the project may include strategic messaging, naming, visual identity, and a plan for brand activation.

    About H’Art of Ottawa

    H’Art of Ottawa is an innovative and inclusive visual arts studio that supports and facilitates the creative practice of artists with intellectual disabilities.

    The studio’s unique art and literacy program fosters and promotes creative and cultural experiences, collaboration, self-expression, and self-determination. Exhibiting their work through the studio, galleries, and community venues, the artists participate in society in a meaningful way.

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful brands executed through engaging campaigns—which ultimately delivers enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Altran, Atos, Cognizant, Commvault, HUB International, Intuit, Schneider Electric, United Rentals, Trend Micro, and Unify (formerly Siemens Enterprise Communications).


  • 2016
    May
    1

    Ottawa’s Creative Agency Celebrates 20 Years, Rebrands for Global B2B

    Sunday, May 01 2016

    Ottawa creative agency McMillan celebrated 20 years in business on May 1st, 2016, with the reveal of a new brand focused exclusively on global business-to-business (B2B) enterprises at a celebration with 350 invited guests.

    “The decision to resign our consumer-based accounts and focus exclusively on B2B was a difficult one,” says McMillan President Robert Hyams, “but we knew it was a sound, strategic decision. CMOs in global B2B enterprises are looking for specialists – people who can efficiently ramp up on their business and understand the B2B landscape. And frankly, that is our true strength.”

    McMillan celebrated its anniversary at a long-abandoned paper storage facility on Albert Island, bringing the space to life with a spectacle of interactive digital technology to represent the shift from print – the dominant medium when McMillan opened its doors in 1996 – to digital marketing and communications, the present focus of the agency’s work.

    “The idea that we are leaving our teens and entering our twenties would suggest we are growing up,” said company founder and CEO Gordon McMillan. “In some ways, yes, we’re bigger. Our customers are global, like Intuit, Commvault, Schneider Electric and Hub International. But you know, we’re still like kids in a candy shop.”

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful brands executed through engaging campaigns—which ultimately delivers enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Altran, Atos, Cognizant, Commvault, HUB International, Intuit, Schneider Electric, Trend Micro, and Unify (formerly Siemens Enterprise Communications).


  • 2016
    Mar
    29

    McMillan’s Betterful Initiative Seeks to Rebrand a Deserving Regional Charity—for Free

    Tuesday, March 29 2016

    That’s the promise of Betterful, a new initiative from Ottawa-based creative agency McMillan. The agency is seeking a charity with the desire—but not necessarily the means—to rebrand. While agency-charity relationships often focus on a single time-sensitive campaign, Betterful offers something more lasting: an immersive relationship that will last up to 12 months and culminate in a new, re-energized corporate brand. Services rendered may include strategic messaging, naming, visual identity, and a plan for brand activation. Essentially, whatever it takes to help the chosen charity have a much greater impact in the community.

    “We’re seeking a charity with the appetite for big, bold change,” says McMillan president Rob Hyams. “Our goal is to help that charity build awareness with the confidence and visibility of a new brand. It’s our way of giving back to the community that has been our home for 20 years, using the most valuable currency we have: our skills and experience.”

    McMillan has a history of producing award-winning creative for a notably diverse roster of cause-worthy clients, including the Ottawa International Animation Festival, Citizen Advocacy, the Mental Health Crisis Line, Opera Lyra, and currently the Shepherds of Good Hope, Ottawa’s largest organization dedicated to serving the poor and homeless. Betterful continues this tradition by inviting charities of all types to apply. The only criteria are that they must be registered, must have their head office within the Ottawa city limits, and must demonstrate consensus among stakeholders that rebranding is a priority.

    Those interested are encouraged to submit their application online at betterful.mcmillan.com. Submissions will be accepted from March 22 to May 17, 2016. The selected charity will be announced during the week of May 23.

    For more information, please contact:
    Maxine Patenaude
    Engagement Strategist
    mpatenaude@mcmillan.com
    613-789-1234, ext. 338

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences—and ultimately creates enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Atos, Cognizant, Commvault, HUB International, Intuit, Schneider Electric, Trend Micro, and Unify (formerly Siemens Enterprise Communications).

    Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.


  • 2016
    Feb
    24

    McMillan’s Strategic Services Team Grows

    Wednesday, February 24 2016

    Spring brings new growth to McMillan, as the Ottawa-based creative B2B agency announces three key additions to the company’s Strategic Services team.

    Lubna Sadik joins the company as Senior Strategist, Michael McDonald-Beraskow arrives as Strategist, and Maxine Patenaude comes to the team as Engagement Strategist.

    “During this period of growth,” says Theresa Forman, McMillan’s Director, Strategic Services, “we are very excited to welcome Lubna and Michael aboard, and to have Maxine move onto the Strategy team. Their extensive experience building and executing brand and communications strategies will continue driving our clients’ success.”

    Sadik joins McMillan following engagements with Chicago-based Arment Dietrich and Canada Post. She has 18 years of experience building marketing strategies for B2B and B2C clients, in both traditional and digital environments.

    McDonald-Beraskow arrives from Leo Burnett in Toronto, bringing a special focus on social media and digital strategy. He has worked with a diverse roster of B2B and B2C clients, including IKEA and Enbridge.

    Patenaude is a driven public relations and communications strategist with a deep understanding of social media engagement and digital strategy. Before joining the Strategy team, she was a member of the McMillan Client Services team, working with clients including Intuit and Commvault.

    These new additions in Strategic Services demonstrate McMillan’s commitment to attracting and securing top industry talent to further drive client success.

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful brands and campaigns that engage audiences—and ultimately create enduring value for our customers.

    McMillan is a trusted advisor to the C-suite of international clients, including Intuit, Commvault, Schneider Electric, Trend Micro, Atos, Altran, and HUB International.


  • 2015
    Dec
    8

    McMillan merges old and new in November 2015 issue of Applied Arts

    Tuesday, December 08 2015

    Creative B2B agency McMillan has seen a lot of changes in the graphic design industry over the past two decades. It set out to reflect both past and present when it was asked to be the guest art director for the November 2015 issue of Applied Arts magazine, the Canadian publication that focuses on visual communication. Featuring its annual Student Awards, the issue includes an evocative cover illustration by McMillan art director Michael Zavacky, who led the project.

    “Since it was the Student Awards issue, we wanted to infuse it with old and new,” says Zavacky. “Things have changed in our industry, but some constants remain.”

    His cover illustration depicts an aging graphic artist—his office replete with glue pot, pencil sharpener, French curve, and other tools of the trade—taking the measure of a bearded modern graphic artist at a desktop computer, with Milton Glaser’s iconic 1967 poster of Bob Dylan on his wall.

    Inside, the focal point of the McMillan-curated section is a profile of veteran Ottawa-area visual artist Neville Smith, whose portfolio includes timeless posters, trademarks, stamps, and illustrations. Making the connection from yesterday to today is a striking image of Smith taken by his daughter, Whitney Lewis-Smith, an up-and-coming photographer who uses glass plate technology from the art form’s earliest years.

    Rounding out the McMillan team: Jacob Bryce and Steve St. Pierre, design; Jared Young and Craig Lobban, writing; Megan Findlay, research; and Ankit Verma, project management.

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences—and ultimately creates enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Commvault, Intuit, Schneider Electric, Salesforce, Unify (formerly Siemens Enterprise Communications), and HUB International.

    Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.


  • 2015
    Dec
    8

    McMillan’s retro “Interns” video game sparks interest beyond target audience

    Tuesday, December 08 2015

    Can an old-school, 8-bit video game go viral? Absolutely.

    What began as a novel way of thanking the latest batch of interns to pass through McMillan—the Ottawa-based B2B creative agency—turned into an effective promotional piece and recruitment tool, with media pickup by AdWeek, Marketing Magazine, Applied Arts and several other industry publications.

    Designed to replicate classic 8-bit Nintendo games like “The Legend of Zelda,”—complete with a cheesy chiptune soundtrack and a plastic cartridge—“Interns” was intended as a parting gift for three McMillan interns, who star as pixelated versions of themselves. In the game, each player has to interact with McMillan co-workers in an effort to gather ideas for a client presentation. Along the way, office pets and other distractions threaten to derail the assignment.

    “Our aim was to reflect some of the quirky nature of the culture at McMillan,” says Jared Young, who served as creative director on the project. “It was meant as an entertaining way to thank our interns for all their hard work, but it’s turned out to be an additional way for us to reach out to future interns, too.”

    The game is posted in an “arcade” section of McMillan’s site.

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences—and ultimately creates enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Commvault, Intuit, Schneider Electric, Salesforce, Unify (formerly Siemens Enterprise Communications), and HUB International.

    Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.


  • 2015
    Sep
    23

    McMillan helps craft brand refresh for global energy management and automation giant Schneider Electric

    Wednesday, September 23 2015

    On September 16, 2015, Schneider Electric, the global specialist in energy management and automation, began rolling out a significant brand refresh created in collaboration with its marketing partners including McMillan, a B2B creative agency.

    Schneider Electric, a company that has seen revenues more than double to US$30 billion over the past decade, turned to McMillan to address how this new statement of purpose could be articulated through an easy-to-apply design system.

    The new company tagline, “Life is On” reflects the company’s aspiration to provide the technologies that will ensure that life is on everywhere, for everyone and at every moment. The line has been used in consumer-facing advertising for the past year and now will apply to all Schneider Electric communications moving forward. To bring this concept to life, the new system replaces multiple greens and multiple secondary colours with one vibrant “Life Green.” From digital sites to advertising to collateral, a continuous green line blends with active, human-focused photography to convey that Schneider’s solutions are making a positive contribution to the world in which we live.

    “When handed a rebrand, there is always the desire to start from scratch,” admits Gordon McMillan, Chief Creative Officer at McMillan, “but when we looked at this assignment, we realized this was the only ‘green’ company among the major energy management company players—that green was so positively associated with the efficiency and sustainability benefits of working with Schneider that our real assignment was not to create something radically new, but rather to create something radically simple and effective.”

    McMillan didn’t break what didn’t need fixing but instead focused on bringing a new energy to the brand,” commented Chris Leong, Schneider’s Chief Marketing Officer. “This is an exciting place to work with exciting technologies that are making energy more available and more sustainable.”

    The new brand system, which can be seen at mcmillan.com/work/campaigns/sch-brand-refresh.html, was officially unveiled in Hong Kong on September 16, 2015, and is being rolled out in the coming months throughout all major global markets.


  • 2015
    Aug
    27

    McMillan Rebrands Commvault, a Leader in Global Data Protection and Information Management

    Thursday, August 27 2015

    McMillan, a business-to-business creative agency, is in the final stages of a comprehensive rebranding of Commvault, a publicly traded leader in data protection and information management, with the full expression of the new brand unveiled at VMworld 2015 US in San Francisco, August 30-September 3.

    As Bob Hammer, Commvault chairman, president, and CEO, commented at the company’s recent stockholder meeting, “We are driving forward with a significant transformation...(to) reposition Commvault products, solutions and services.” The rebrand signals this fundamental shift in the company’s strategy.

    Based on a record of successful tech company rebrands, Commvault selected McMillan in late 2014 to spearhead the rebranding effort. New positioning and design elements are being gradually implemented across the company’s website and related digital media vehicles, and at events across the U.S. and in Australia, New Zealand, Hong Kong, Japan, and India.

    “We’re excited to have such a productive relationship with a market leader in one of the world’s most vibrant technology sectors and to play a role in supporting the company’s transformation,” said Gordon McMillan, CEO at McMillan, who also leads the creative team on the account. “Commvault is an ideal partner as we leverage our B2B expertise and pursue new and interesting creative opportunities. Our overarching goal is to become a trusted advisor to business leaders around the world, and Commvault’s organization-wide adoption of our branding strategy and creative work is a significant validation of that.”

    “Commvault operates in an incredibly volatile, highly competitive market sector,” said Chris Powell, Commvault’s chief marketing officer. “It’s essential that we position ourselves effectively to our business customers and partners, and McMillan just gets that. Over the past year, we’ve asked a lot of them, and they’ve been there time and time again with tremendous strategic advice, exceptional creative material and great execution.”

    About Commvault

    Commvault provides mid- and enterprise-level organizations worldwide with a significantly better way to get value from their data. Commvault’s end-to-end suite of data protection and information management solutions helps companies protect, access and use all of their data -- anywhere and anytime -- and turn simple data into a powerful strategic asset.

    Leading technology companies the world over rely on Commvault. Current strategic partners include Microsoft, NetApp, Fujitsu, VMware, Hitachi Data Systems, HP, Oracle and Bull.

    Commvault employs more than 2,000 highly skilled individuals globally, and is publicly traded CVLT It is headquartered in Tinton Falls, New Jersey.

    About McMillan

    McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences -- and ultimately creates enduring value for our customers.

    Founded in 1996, McMillan is a trusted advisor to the C-suite of international clients, including Commvault, Intuit, Schneider Electric, Salesforce, Unify (formerly Siemens Enterprise Communications), and HUB International.

    Our services include brand strategy, identity, design, and launch, as well as campaign planning, creative, media, and analytics.


  • 2015
    Jan
    30

    McMillan motion designer snags Juno nod

    Friday, January 30 2015

    McMillan motion designer Chris Moberg has landed a Video of the Year Juno nomination for Lost You (feat. Twin Shadow & D'Angelo Lacy), a video he worked on with 1188 Films prior to joining McMillan in early December.

    The video, directed by Grandson and Son, draws on original artwork by New Zealand born illustrator Andrew Archer. Moberg earned compositing credits on the video, which is the official music video for Lost You by Zeds Dead and Twin Shadow.

    About the work

    Moberg is pleased by the nomination. “It was a fast turnaround with some late nights for the team. We really loved the illustrations and bringing them to life was definitely a lot of fun.” The video uses a mix of illustrations onto which drips of “goo” were composited by Moberg to create an eerie collage that, like the music it represents, challenges traditional style and form.


« Back to top
m